Category Archives: Blog

Tech Investment the Wise Way

Can elephants dance? Large companies are perceived to be less inclined to invest in new technologies than start-ups. But HBS professor Henry Chesbrough and Professor Emeritus Richard S. Rosenbloom say look to your business model—not the technology itself—to judge investment decisions.

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How to Build a Better Call Center

Once viewed simply as low-cost channels for resolving customer concerns, call centers are increasingly seen as powerful service delivery mechanisms and even as generators of revenue. Research by HBS Professor Frances X. Frei and her colleagues Ann Evenson and Patrick T. Harker of the Wharton School points toward new ways of making them work.

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Whence IT Value?

Spending on information technology on the part of U.S. manufacturers is finally starting to pay off in increased productivity. Why now? Have IT investments, growing steadily since the 1970s, suddenly crossed a magic threshhold? HBS Professor Andrew McAfee believes the answer lies neither in magic nor in the growing power of computers themselves. Productivity gains, he writes in this article from the online journal Exec, may have more to do with the evolution of computing from PC “islands” to integrated networks that bridge distances and bring people together.

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